Top Ten Must-Have Toys of 2023

Delve into the captivating realm of toys, where a staggering 21 billion dollars' worth of playthings find their way into homes across the United States annually. The sheer magnitude of this figure underscores the deep-rooted affinity for toys in our culture. Even in the wake of retail giant Toys "R" Us' departure, the industry thrives as consumer preferences pivot towards online shopping, ensuring an enduring market.

Toymakers, undeterred, continue to craft innovative treasures while refining and expanding their cherished classics. The outcome? An expansive array of choices, granting consumers unprecedented diversity. And here, we stand, having conducted meticulous research to streamline your decision-making process. Behold the top 10 must-have toys - a selection curated to capture the latest and greatest, promising boundless entertainment for your little ones, day after day.

(Spoiler alert: the theme for this year is definitely GO BIG or go home.)

#10 LEGO Star Wars: The Mandalorian The Razor Crest (1,023 pieces)

LEGO Star Wars: The Mandalorian The Razor Crest

The force is definitely strong with the Star Wars franchise this year. Kicking off our list is the massive 1,000+ piece LEGO set that recreates the Razor Crest armored space shuttle from one of the biggest TV shows of the year: The Mandalorian. All the details are painstakingly recreated here, including a dual cockpit, spring-loaded shooters, escape pod, and access ramps that open and close. With 5 collectible characters. Your kids will be occupied with building and role-playing for a very long time.

Buy it  >> HERE <<


#9 DIY Slime Kit with Glow in the Dark Glitter, Foam Beads Balls, and 18 Mystery Box Containers

DIY Slime Kit with Glow in the Dark Glitter, Foam Beads Balls, and 18 Mystery Box Containers

If you thought the slime craze from a few years ago has finally plateaued, think again! This all-in-one kit brings everything your child needs to scratch his or her slime itch. Comes with 18 different colored slimes, a plethora of shaping and cutting utensils, 3 bags of beads, and 6 bags of foam balls. Even has a glow-in-the-dark powder mix to spice things up some more. Parents can rest easy knowing that all materials are safe & non-toxic.

Buy it  >> HERE << 


#8 Range Rover HSE Ride-on Car

Range Rover HSE Ride-on Car

Wait, is this the real thing? Sure looks like an actual $100K Range Rover for us adults to take on a ski trip to Aspen, doesn’t it? This luxury ride-on car does an amazing job of giving your kids an authentic & fun driving experience. With leather seats for two, EVA tires that improve traction, 2 speeds, LED front/rear lights, and a powerful 24V battery for long-lasting playing time. You’ll probably wish you could squeeze in the front seat yourself, at least you can drive it wirelessly with a handy 2.4Ghz remote control.

Buy it  >> HERE <<


#7 L.O.L. Surprise! O.M.G. Remix Kitty K Fashion Doll

L.O.L. Surprise! O.M.G. Remix Kitty K Fashion Doll

No more MTV? No problem! Let your child play out her inner diva with this L.O.L. fashion doll, aptly named Kitty K. With 2 dazzling and hip fashion outfits and a complete set of matching fashion accessories. The big surprise: comes with a record that plays actual music right on the package! An accompanying magazine includes her song lyrics, and can be mixed and matched to create remixes.

Buy it  >> HERE <<



#6 PAW Patrol Dino Rescue Dino Patroller Motorized Team Vehicle with Exclusive Chase and T-Rex Figures

PAW Patrol Dino Rescue Dino Patroller Motorized Team Vehicle with Exclusive Chase and T-Rex Figures

Big things are happening even with small toy vehicles. Check out the first-ever motorized PAW Patrol team vehicle. Just press a button and watch it go on its own! Oversized all-terrain wheels can easily handle rougher surfaces and when a dino in trouble is spotted, launch the rescue nets to save it! Even comes with 6 AA batteries so your kids can play right out of the box.

Buy it  >> HERE <<


#5 Freddo Toys Swing Car with flashing wheels

Freddo Swing car with flashing wheels

The Freddo Toys Swing Car with Flashing Wheels is a fantastic choice for parents looking to provide their children with a safe and fun ride-on toy. Here’s why it’s a good idea to buy this product:

  1. Safety: The Swing Car is designed with safety in mind. It meets and exceeds US, Canadian, and European safety standards, ensuring that your child can enjoy their ride without unnecessary risks.

  2. Easy to Use: With no batteries, gears, or pedals required, the Swing Car is incredibly easy for children to use. They can simply prop their feet on the footrests and turn the steering wheel to get moving.

  3. Versatile: This toy is versatile and can be used both indoors and outdoors. Whether your child wants to play around the house or explore the neighborhood, the Swing Car is up for the task.

  4. Durable: The Swing Car is built to withstand the active play of toddlers and kids. It is made from high-quality materials that can withstand anything your child puts it through, providing years of enjoyment.

  5. Engaging Design: The fun and original design of the Swing Car feature organic shapes that adapt to your child’s body and movements. It’s a visually appealing toy that will capture their attention and spark their imagination.

  6. Developmental Benefits: Riding the Swing Car helps improve balance, coordination, and motor skills in children. It provides a sense of independence and encourages physical activity, contributing to their overall development.

  7. Perfect Gift: Whether it’s for a birthday or any special occasion, the Swing Car makes an excellent gift choice for toddlers and young children who love rides on wheels. It’s a first bike they’ll never forget.

Don’t miss out on the opportunity to get the Freddo Toys Swing Car with Flashing Wheels and provide your child with a safe, enjoyable, and engaging ride-on experience.

Buy it  >> HERE <<


#4 Nintendo Switch, Mario Red & Blue Edition

Nintendo Switch, Mario Red & Blue Edition

Now that supply shortages have been finally eased somewhat, it’s time to get your hands on the hot-off-the-press Switch console in Mario-approved red & blue edition. Other consoles may boast more power and higher resolution, but Nintendo has long figured out the secret to video game nirvana for the whole family. Play in handheld mode or on the big screen, your kids will love it, you will love it, ‘nuff said.

Buy it  >> HERE <<


#3 Barbie Color Reveal Shimmer Series Doll

Barbie Color Reveal Shimmer Series Doll

Toy fads come and go, but you can always count on Barbie to have true staying power. Thanks in no small part to Mattel for continuing to come out with fresh ideas. Their new Reveal line is the perfect example. It contains 7 surprises starting from the moment you remove the packaging. More shimmering colors are “revealed” as the doll is placed in warm water, along with 4 decorated bags with hidden contents. Life is like a box of chocolates? Make that a tube of Barbie Reveal doll!

Buy it  >> HERE <<


#2 Bentley Bentayga Ride-on Car

Bentley Bentayga Ride-on Car

Elegant style, sumptuous leather seating, a striking silhouette, it all comes together in an ultra-refined Bentley one-seater ride-on SUV for your (lucky) child. The theme of this year’s big-sized fun continues with this loaded fun-on-wheels including LED lights, quad tailpipes, EVA tires, and a built-in MP3 player. Powered by a 12V battery for hours of uninterrupted enjoyment. If James Bond had a child, this would no doubt be his toy of choice. Licensed to thrill!

Buy it  >> HERE <<


#1 Star Wars The Child 7.2” Animatronic Edition

Star Wars The Child 7.2” Animatronic Edition

Baby Yoda tops this year’s must-have toy list. No surprise here. From the hit show to an instant cultural phenomenon, destined to become a future collectible. Featuring motorized movements for the head and the ears. Pat Yoda 3 times to activate Force animations. It’s baby Yoda, and it’s freaking awesome! Perhaps get 2 and keep one unopened for “investment”. Buy, you will.

Buy it  >> HERE <<

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